A scene from a PSA created by Ringling students David Reyes and Hannah Segraves. COURTESY PHOTO

Ringling, All Faiths collaborate to tackle nutrition

The little juice box shaped like a calculator had run out of, well, juice. It sat, slumped and sad, as other plump juicebox-calculators launched into the air like rockets. Suddenly, an orange enters the picture to refuel our hungry hero. Sated, the juice box jumps into a child’s backpack to continue its mission of nourishing young minds.

The 30-second commercial was one of 12 presented to All Faiths Food Bank on Monday, capping off a five-week collaboration with Ringling College of Art and Design.

It’s the second year in a row that the school and the nonprofit team up to raise awareness about child hunger. This year’s theme revolved around the role of nutritious food in a child’s academic success.

“It’s difficult to convince people that there really is a problem with childhood hunger here and that it does impact academic success,” said All Faiths CEO Sandra Frank, commending the students for fitting the message into 30-second clips.

The student-created PSAs will be shared with other food banks across the country. Last year’s projects are still playing in cities nationwide and several picked up advertising awards.

The collaboration is a huge help for food banks, said Laura Coyle, All Faiths’ director of creative services, since most don’t have the money to invest in professional-grade advertising campaigns.

But the projects are also a huge boost for the students, said Ed Cheetham, head of Ringling’s motion design department.
“Part of our goal is not only to develop technically adept students but also socially responsible students,” Cheetham said. Now the projects function as his third-year students’ final exam of sorts.

For David Reyes and Hannah Segraves, the students behind the juice box commercial, the experience was enriching but nerve-wracking.

They’re used to presenting in front of professors, not real clients.

“It was precious because they only come in once or twice versus teachers who are available for feedback all the time,” Reyes said.

– By Yadira Lopez

meet the writer


the latest

Derek occasionally gets homework assignments from daycare. It mostly consists of him learning how to trace his own name, and some very simple math problems – simple if you’re way above the age of 4, that it is. But it’s homework nonetheless. And we want Derek to know the importance of school, especially since he’ll … MORE>>
10. “Rides are always free,” drivers say. “Tips are always appreciated.” 9. Hours are 11 a.m. to 11 p.m. 8. Call 941-444-2585 for an iRide. (Soon there will be a Gotcha app for smartphones.) There are no set routes; you can hail any of the colorful electric vehicles you see on the street. 7. The downtown service area extends … MORE>>
Derek has decided he wants to be a firefighter when he gets older. Keep in mind he’s 4 and he can’t decide what color pajamas he wants to wear to bed. So that may change. But the good thing is I have used this to our advantage. Derek wants to grow and big to become … MORE>>
OMG, OMG, OMG! Fans are finally getting to see the first teaser trailer for the latest Star Wars film. The trailer was officially released at “Star Wars Celebration” in Orlando today. “The Last Jedi” (Episode VIII) will be in theaters on December 15.   The offical poster has also been released.         … MORE>>
Apparently, today is National Beer Day. April 7th is the celebration of when beer became legal again in the United States after the Cullen-Harrison Act was signed into law by President Franklin Roosevelt on March 23, 1933. Sounds like it may have caught on as National Beer Day in 2009, when Justin Smith of Richmond, … MORE>>
Thanks to the city of Sarasota, Lido Beach just got a bright new addition: a cerulean marker displaying how high sea levels are projected to rise in the next 100 years. Here’s the thing–the facts are scary. We said it. To name just a few: In less than 15 years, by 2030, sea levels are … MORE>>
I hate eggs. Hate them. You can scramble them, poach them, make them sunny side up, and then you can go ahead and stuff yourself because I want nothing to do with them. I have a hard time watching people eat eggs. I liked French toast until someone told me it was nothing more than … MORE>>
Ringling College of Art + Design will be showcasing the best work in each major, in the annual Best of Ringling. The outstanding student work was selected by a jury of visiting artists and faculty members. The majors include: Advertising Design 
Business of Art and Design Computer Animation Film Fine Arts 
Game Art Graphic Design … MORE>>
It’s rare to see eight female filmmakers lined up in a row discussing their short film and documentary work–mostly because it’s rare to see eight women filmmakers together in one room at all. But that’s exactly what we saw Saturday evening at the reception for the 18th annual Through Women’s Eyes Film Festival, highlighting women … MORE>>
Tomorrow is April Fools’ Day. I’m sure social media will be a minefield of shenanigans. There are some do’s and don’ts to follow. Do: Make your prank harmless. Don’t: Trust anyone. Good luck. MORE>>